A couple years back, the Oregonian’s hackneyed Web front-end, OregonLive.com, started experimenting with a local implementation of Reddit, a link-sharing social network. It never gained critical mass, and it was easy to game the system to get (and keep) links on the front page of OregonLive.

Hey, we had our juvenile fun, but it was to a point: the Oregonian simply doesn’t have a clue how to operate in the 21st century new media world.

OregonLive made a number of tweaks to their Reddit system, including moving the links to the very bottom of the front page and giving up on hosting Oregon Reddit (it’s just a category at Reddit.com now). We can still have a little fun with them.

They (obviously) still don’t get new media at the Oregonian (they had a daily podcast for a couple months starting in August 2008, which petered out last March), but that’s just a critique of their delivery.

The real knock on the O is the same knock on pretty much any old school daily: their pretension of objectivity makes them shills for the status quo.

Journalist, author and pundit Dan Savage had some fun recently with what he calls a “drug war” story in the Oregonian, and gave Oregonian reporter Bryan Denson the honor of “Stupid Fucking Credulous Hack of the Day” not once, but twice in the same week.

I thought that story deserved a link on the front page of OregonLive, and voila!

Dan also published a long and humorous e-mail exchange with Denson, which is an object lesson in the insularity of reporters at the O. (Here’s Savage’s Wikipedia page, just for future reference, Bryan.)

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…beat blogging!

Two and a half years ago, I started ranting on this site about the gross educational inequities in Portland’s public schools. This eventually got the attention of the local mainstream media and the greater school district community. I didn’t set out with a mission, other than just speaking my mind.

Pretty soon all I wrote about here was schools, schools, schools. One day, while writing yet another blog post about schools, my daughter asked me, “How come you only write about school politics on your hockey blog?” “Good question!” I said, and started another blog all about schools.

Why? Because I can (my day job is “professional nerd”).

Eventually, PPS Equity started taking on the look of a… what? Online magazine? I settled on calling it a “new media publication.” I even came up with a mission statement: “to inform, advocate and organize, with a goal of equal educational opportunity for all students in Portland Public Schools, regardless of their address, their parent’s wealth, or their race.” Readership climbed steadily, with around 20% of visits consistently coming directly from school district computers.

Since I host my blogs on a server that I own, I decided to open up my platform to others working for the common good.

That’s it, I thought, I’m doing “new media publishing!” It’s got a nice ring to it.

But I’m also doing some kind of journalism, and that’s where it gets tricky. I have a great deal of respect for professional journalists, and a healthy disdain of bloggers who pick up the latest news reports, toss off 500 words of commentary, and call themselves “citizen journalists” or some such. The point being that they are leeching off of the professionals. The story doesn’t run if somebody doesn’t report it in the first place. That’s what journalists — a.k.a. reporters — do.

When I wrote for Portland Metblogs (moribund since last February), I floated the idea of doing citizen journalism there, which didn’t go over well with a couple other contributors who couldn’t accept that writing from a point of view does not disqualify one as a journalist.

When I was invited to be on a panel about blogging at a conference for professional journalists and journalism students last fall, I had a little trepidation about being chewed up and spit out. (It was a very friendly crowd, as it turned out.) The two other bloggers on the panel were very clear about considering themselves journalists, but I made a point of identifying myself as a community activist, not a journalist.

But… the kind of writing — and reporting — that I do is outside of the usual realm activism. I actually do reporting, is the thing, at the same time I’m doing advocacy and organizing. “New media publishing” captures the big picture of what it means to run a community blog, but the actual beat reporting I do is, in fact, journalism.

Which all became clear to me the other day when BeatBlogging.org, a project affiliated with New York University’s Arthur L. Carter Journalism Institute, gave me a nice shout-out on their Leaderboard, which they describe as “a list of the most innovative beat reporters in the world.”

Wha….? You’ve got to be kidding me! (Seriously, I’m floored over here!)

Their summary of my work on PPS Equity highlights the combination of advocacy and journalism. “…[I]t is starting to seem like good beatbloggers — especially education ones — mix in a bit of advocacy with their journalism. It’s not that they are biased, but rather that they care to see change,” writes Patrick Thornton, editor of BeatBlogging.org.

I poked around their site… man, great stuff. It’s all about “how journalists can use social networks, blogs and other Web tools to improve beat reporting.” I’ve only scratched the surface, but I’ve already found great information that I’ll be trying to incorporate into my work at PPS Equity going forward, like how in the hell to use Twitter effectively. (Sadly, I also found out that BeatBlogging.org is losing its funding. Damn, talk about bad timing!)

Most of all, I’m glad to have a name for what it is that I’ve been doing: beat blogging. It’s not at all what I set out to do, but here I am doing it. One of these days, I’ll have to figure out how to monetize it so I can quit my day job.

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First off, I friggin’ love Portland, so don’t give me that hater bullshit.

Now that I’ve got that out of the way, let’s cut to the chase: Portland is over-the-top passive aggressive.

It manifests in traffic, politics and inter-personal relationships. At the grocery store. At work. In lines. At concerts, sporting events, and the library.

Passive-aggressiveness rules so much, there is a taboo on directness. One cannot say “It creeps me out that the mayor was sucking face with a 17-year-old in a City Hall men’s room” without being labeled a prude. (In the words of Bob Dylan, “They smile to your face, but behind your back they hiss….”)

The People’s Republic of Portland (that’s not a put-down; that part I like) is a one-party state, as Willamette Week’s Nigel Jaquiss said in his close-up on Newsweek’s Web site this week. “[P]ortland is a … go-along, get-along town where people don’t question the orthodoxy. They’re very comfortable having a real absence of critical debate of most issues.”

Nigel was talking (politely) about the reporters and editors at The Oregonian, which has thrice been scooped (twice by the Willamette Week) on stories about Oregon politicians with (ahem) self-control issues surrounding where they put their penises. (Oh, I’m sorry honey, am I being a prude again?)

That lack of critical coverage of our politics and government means that those with land and money can pretty much do what they want with our city, as long as they call it green.

Commercial real estate developers, the power behind the throne in Portland, have successfully co-opted environmentally-minded liberals in Portland and operate with impunity under the cover of many layers of indignity generated by their unwitting minions.

Example: you cannot be opposed to a streetcar project without being a tool of big oil (yeah, that’s me!), even if a primary goal of said streetcar project is to move not people but real estate.

If somebody says it’s “sustainable,” you damn well better not speak out against it, even if that sustainable condo block is driving gentrification and pushing black and brown folks further to the margins of our city and society.

We’ve got a real race problem in Portland, but you better not talk about it. It makes white liberals very uncomfortable to be confronted with their racism. Our neighborhoods are pretty segregated, but our schools are worse, like the Jim Crow south: separate and way unequal.

Are you a white person with some kind of “bikability” issue? The city’s got you covered! You got a problem with finding a place you can afford to live off your service-sector wages? Sorry, pal, Portland can’t help you unless you work “sustainable” into your pitch. Mental health problems? Hit the road, Jack.

Perhaps my biggest gripe is the disconnect between Portland!! and Portland; that is, between the hip and trendy little Pacific Northwest city as seen in the New York Times (Powell’s! Foodies! Coffee! Sustainable! Green! Did I mention Sustainable?) and the sometimes rough-around-the edges part of Portland I live in.

Next installment: Portland’s extended adolescence.

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Here’s the lunch panel from the Society of Professional Journalists‘ “Building a Better Journalist” conference last month in Eugene (I wrote a little preview here). This panel, moderated by Rob Smith, editor of the Portland Business Journal, featured Steve Engelberger, managing editor of ProPublica, Steve Smith, former editor of the Spokane Spokesman-Review and Frank Mungeam, online editor at KGW, Portland’s NBC affiliate.

These guys have some distinctly different ideas on the future of the newsroom, and, more importantly, how it will be funded.

The future of news from SPJ Oregon/SW Washington on Vimeo.

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Anybody who knows a professional print journalist — and I know a few — knows that there is a growing sense of panic in the industry. Readership is in a death spiral, along with ad revenue. Owners of big city dailies — mostly large conglomerates now — are reacting by slashing newsroom staff. Our own local daily, The Oregonian, announced buyouts this summer for at least 100 full-time employees (a story I broke here, later picked up by Willamette Week and Oregon Media Insiders, and much later reported in The O itself).

In the throes of this existential crisis, it’s easy for journalists to blame the Internet. That’s where all the classified ads went (Craig’s List), and it’s also where readers, especially young readers, go for 24×7, up-to-the-minute news coverage and analysis. Who wants a pile of dead-tree paper on their porch with yesterday’s news?

Big city dailies like The O have been slow to adapt to the new media landscape (you may notice that I’m not linking to any Oregonian stories here, for the simple reason that they don’t provide online access to their archive), but even those papers with great Web sites are struggling. That’s because there is a revolutionary change afoot, well beyond the shift of medium from print to electronic.

This shift is every bit as important as the introduction of movable type was, and in much the same way. The difference is in scale.

Now, almost anybody in an industrialized nation can own or borrow a digital printing press. The implications for democracy are stunning, as evidenced by the sudden and lasting impact of Web-based organizations like MoveOn.org and the online fund raising and network-building efforts of insurgent Democratic candidate Howard Dean in 2004.

In the realm of information dissemination, bloggers have created an echo chamber for issues of concern to them and their candidates, keeping stories alive that would otherwise die in a 24-hour news cycle. But until recently, they mostly acted like aggregators, not reporters, simply repeating and amplifying news gleaned from traditional sources.

But the trend now is toward doing actual journalism, albeit with a well-defined point of view.

People who have faith in objectivity in journalism take umbrage at this, but objectivity is an artificial construct. Every story you read in every newspaper has a point of view, whether or not it is obvious. (Eric Alterman covered this issue in more depth in the New Yorker last March.)

Mainstream news gathering organizations have built-in biases, largely a result of their advertisers and their proximity to the powerful; their pretension to the contrary just makes things worse. Prime examples from Oregon’s biggest daily include sitting on the Bob Packwood and Neil Goldschmidt stories, certainly two of the biggest stories of modern Oregon political history.

Especially regarding issues of social justice, pretending to give “balanced” coverage is absurd. There is no point in giving equal time to proponents of injustice.

Which is why I find the emergence of ProPublica refreshing.

ProPublica is an independent, non-profit newsroom that will produce investigative journalism in the public interest. Our work will focus exclusively on truly important stories, stories with “moral force.” We will do this by producing journalism that shines a light on exploitation of the weak by the strong and on the failures of those with power to vindicate the trust placed in them.

ProPublica is setting a standard higher than current mainstream dailies, something it can afford to do with its private, independent funding. With its emergence, the death of traditional dailies is easier to take. After all, classified ads, obituaries, comics and lifestyle sections don’t do much to advance democracy.

Investigative journalism in the public interest does advance democracy, and it’s something the dailies long ago cut way back on.

But most blogging doesn’t rise to the level of ProPublica. Instead, at its best, the blogosphere offers the opportunity for citizen journalists to report on narrowly defined vertical topics — like a local school district, for example. While most bloggers in this realm, myself included, don’t do it full time and thus can’t do the in-depth reporting, they can offer a constant attention to issues that keep professional journalists focused.

As a citizen journalist in Portland, I’ve had productive relationships with professional journalists at the Portland Tribune and Willamette Week on issues concerning Portland Public Schools. We frequently feed off of each others’ stories, and together produce a body of work that has a clear point of view on one hand, and also a firm basis in factual reporting.

My relationship with reporters at The Oregonian, though, has been much more arm’s length. Their extreme caution in covering public schools belies a clear bias against challenging the status quo. So in their attempt to show no bias (i.e. by refusing to do significant investigation into actual, ongoing, documented injustice), they show a significant bias.

They also assure the continued demise of their newspaper.

At the end of the day, the new media landscape means that “what is news” is no longer determined by middle-aged, middle class white guys behind closed doors in a downtown office building. They’re no longer the only ones buying ink by the barrel, and they can no longer suppress news that goes against the interest of their friends and advertisers.

Now that digital ink is virtually free, Democracy is better served. Women in particular, who for ages have been treated like second-class citizens by the dailies (look at the resources poured into sports coverage), have flourished in the blogosphere. There’s something out there for everybody, which only makes the anemic efforts of the dead tree newspaper to appeal to women less relevant.

The big city daily represents an outmoded mindset, delivered in an environmentally destructive form. As long as organizations like ProPublica are around, along with the traditional journals of opinion like The Nation, alternative papers like Willamette Week, and a healthy blogosphere, I’m cautiously optimistic that the death of the big city daily is not necessarily a bad thing.

The professional journalist will not only survive, but become stronger and more respected, happily co-existing in a symbiotic relationship with the citizen journalist.

Note: The Society of Professional Journalists of Oregon and Southwest Washington is hosting Building a Better Journalist 2008 this weekend at the University of Oregon’s School of Journalism and Communication in Eugene, with an emphasis on the Internet. ProPublica managing editor Steve Engelberg is the featured speaker. I am also on the program (to the shock and surprise of some journalist friends), taking part in a panel discussion on blogging, along with Bike Portland’s Jonathan Maus and Loaded Orygun’s Mark Bunster, moderated by Willamette Week news editor Hank Stern.

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Sources have revealed that the Oregonian is preparing for a major round of cost-cutting, which will include closing all but two bureaus (south and west). Buyout offers are expected in the fall, with the goal of a cutting 50 positions company-wide, including 30 in the newsroom.

As the paper struggles with declining readership and ad revenue along with the rest of the daily print journalism industry, it is amazing that they still refuse to enter the digital media market in a serious way, as every other mainstream media outlet in Portland has. Blame it on their parent company, Newhouse, which has kept all of its papers at arms length from their family of sister companies (like OregonLive) that operate on the Web and publish selected content from the papers.

This kind of stodgy, tentative relationship to the changing media landscape is quickly making the O a living dinosaur.

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This past winter, I had a little falling out with Metblogs. I’d been writing for them for a while, when BOOM! Metblogs central decided to relaunch the site with a plethora of technical issues. As a technologist, I found that annoying.

But what really got to me (and a bunch of other writers) was the new registration requirement for comments. A couple of us were summarily “fired” by Metblogs honcho Sean Bonner (I subsequently had my account re-enabled) for complaining about this, and a bunch of others quit in disgust.

Ugly words were exchanged between the rump of the Portland Metblogs crew and those publicly critical of the changes. Talk immediately began of starting up something to replace Portland Metblogs, with total local autonomy, to replace what was once a lively discussion forum.

As I suspected it would, Portland Metblogs has been dying a long, slow public death ever since. New posts are rare. Comments even rarer. Portland Metblogs has long since faded into irrelevance in the Portland blogosphere.

I made one attempt to spark things up, and proposed positioning the site as one of public journalism. Though respondents to my poll overwhelmingly supported the idea of public journalism, the idea went over like a lead balloon with a couple MB stalwarts. They clearly didn’t understand the idea of public journalism vs. social networking, and certainly didn’t appreciate me rocking their little boat.

It was pretty much at that point that I decided I wasn’t doing myself any favors by continuing to contribute to the site. And it’s only gone downhill since then.

Now, just over three months later, it looks like a group of former Portland Metblogs contributors (including “captains” Betsy Richter and dieselboi) have started their own site. With open comments.

There could still be hope for Metblogs. My suggestions of public journalism, open comments and revenue sharing to attract quality writers were met with hostility when I floated them before. Metblogs could be a voice in the Portland digital media milieu. But most likely it will quietly fade further into irrelevance.

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Update, September 2009: This plugin has been rendered obsolete by changes to Oregon Reddit. If I find the time, I’ll try to update it.

I was browsing links over on Oregon Reddit this evening, and I noticed that Mike Vogel’s got an Oregon Reddit button on his post. Now, I’ve had a “Share This” plugin on this blog for a while, but I don’t even use any of those social bookmarking sites.

I do use Oregon Reddit, though, so I thought I’d figure out how he did it. As best I can tell (and being too lazy to just send Mike an e-mail), it’s a hacked version of the WordPress plugin Reddit Button. So I grabbed that plugin and hacked it to work with OregonLive myself.

In addition to making it go to our regional Reddit, I also made it a little smarter about filling in both the URL and the title on the submission form (the original only sent the URL).

Now, I’ve hacked WordPress plenty for my personal use, and this seems to work. But I’ve never redistributed a plugin before. This is GPL 2, free, open source software; use it as you wish, redistribute, whatever, but don’t be surprised if something doesn’t work like it oughta.

If you’re interested in the reddit documentation that this WP plugin is based on, I found it both at the Oregon Reddit site, and the more readable main Reddit site.

The original author did a nice job making this configurable to use any of the three Reddit buttons, and control where on your blog the button appears, etc.

Download Oregon Reddit Button, make it better, and send me your edits! Leave me a note if you like it or have any suggestions.

Update, May 23: I’ve tweaked the formatting a little bit to make it behave a little nicer, at least with my style sheet. The archive linked above now contains version 1.0.1 with these minor tweaks.

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I had no idea Randy Leonard was a thespian. Then I saw this:

Randy Leonard’s Raw Interview from dalas verdugo on Vimeo.

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For a while now, I’ve been using Oregon Reddit, a local version of the social bookmarking site hosted by OregonLive, the sort-of Web front for that dying dinosaur of Portland media,The Oregonian.

For a while when it first started, before people really figured out what it was or even that it existed, a handful of bloggers discovered that they could get links to their blog posts on the front page of OregonLive. As originally configured, the current top link — as voted on by the then-small user community — would be posted on the front page of OregonLive.

This kind of linkage could really bump traffic. You’d be amazed the kind of traffic OregonLive gets. Traffic to this blog would typically triple when linked like this. But the visit depth would go flat, and there was no increase in comment traffic. The traffic referred by OregonLive was not the kind of traffic I’m used to, and when they did comment, they often didn’t seem to even realize they’d left the OregonLive site.

Witness the Metblogs post I wrote about how to buy a new car, where one commenter on that site says:

I just want to say Congratulations to the Oregonian!! What hypocrites!! You print an article basically outlining how car dealerships screw everyone over…Yet you’ve happliy taken millions of their dollars to run their ads. THE DEALERSHIPS SPEND MORE MONEY THAN ANYONE IN ADVERTISING TO YOUR NEWSPAPER! Not so smart biting the hand that feeds you….

It was all fun and games, and even led to some hilarious links on The Oregonian’s putative “front page” on the Web (such that it is). I had some fun posting a link to my criticism of the paper’s weak coverage of the blog movement. Nice to see the headline “Oregonian: a Day Late and a Dollar Short” on the Oregonian’s Web site. It stayed there for a quite a while, too.

But, like all good things, this had to come to an end. There was the case of one user in particular using Oregon Reddit to pimp his client’s commercial Web site. Then came the political operatives trying to game the system to keep stories about their candidates on the front page of OregonLive.

To do this, it was a simple matter of submitting a link, having all your cronies vote it up, and voting everything else down.

A vigilant group of three to five people (or one person voting from multiple logins on multiple IP addresses) could keep a link on top for a day, easily, with the side effect that interesting links got buried quickly.

What has followed this is a general sense that pretty much everything gets voted down immediately upon submission. There have been a number of flurries of posts about how broken Oregon Reddit is, and whether some users somehow cheated the system to get higher “karma.”

Interestingly, a significant portion of the Oregon Reddit community is made up of OregonLive employees, yet most of them don’t seem to know much about how the Reddit algorithm works.

Finally, they did something that should settle things down and make the thing work a little more reasonably: they stopped putting the “top” submission on the front page of OregonLive. Now there is no motivation to vote other posts down, since having the top post doesn’t buy you the traffic from the front page anymore.

It’s still a brutal world. I submitted three links today, and lost a couple karma points. (I think I’ve pissed off most of the OregonLive staff, not to mention the guys who pimp commercial Web sites and all the politicos.)

They guy who runs Silicon Florist asked me what I think the true utility of Oregon Reddit is, which is why I started writing this post.

Reddit is social bookmarking software. It is a place where you can submit links that are of interest to you, and through collaborative filtering, find other interesting links. Everybody gets to vote on every link or comment submitted. You gain (or lose) karma based on votes on your submissions, and submitted links get more points based on up votes and rise up the “hot” list where they are presumably seen by more people.

You can configure it so that when you vote down a link, it no longer shows up in the list. This allows you to keep a list of only the links you liked or haven’t checked out yet. In the best case scenario, there would be hundreds of links submitted daily, and you could quickly filter based on your own past preferences (you can add “friends” and see all their posts in a list) or you can see what the community as a whole has liked.

The current user with top “karma” is “hawth,” who gained his seemingly insurmountable karma dominance by submitting a ton of interesting links. He stopped posting links after an OregonLive employee accused him of cheating the system (but later apologized). Since he stopped posting, things haven’t been nearly as interesting. OregonLive staff continue to post links to stories on OregonLive. Most links get voted down immediately, and links rarely get more than two or three points.

There have been some new users with a flurry of posts recently, so hopefully that combined with the removal of the front-page listing will contribute to a more friendly atmosphere at Oregon Reddit. The key to making the system work is to increase the sheer number of submitted links, and increase the number of people voting. The facts that posts rarely rise into double-digit points and that the top post often has only one or two points are clear signs of this problem.

But the recent move to take the top post off the front page is a definite step in the right direction. Things are clearly slightly less broken than before!

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