You know I’ve repeatedly dinged The Oregonian for failing to “get it” with new media. Like that time back in 2009 when they were experimenting with Reddit (right about the time the rest of the world was big time on Twitter and Facebook) and everybody got excited because they could get their links on the front page of the local daily’s Web site.
All the SEO morons were loving it, because they could drive a ridiculous amount of traffic to their clients’ sites really fast. Many people clicking through links on the Oregonian Web site didn’t even realize they were going to third-party content, as evidenced by this comment on a post I wrote about buying a new car (for another crappy outfit that didn’t really get new media).
Sure, it was juvenile, but when I punked The Oregonian (and their hack reporter Bryan Denson), there was a point to it. We also had fun putting other links on the Oregonian’s front page under the heading “Today’s hottest links,” like “No Arguing With Assclowns On The Internet Day” (Nancy’s brainchild) and “Oregonian: a Day Late and a Dollar Short”.
(Reddit, by the way, is owned by Advance Publications, which also owns The Oregonian and its ugly Web step-sibbling, OregonLive. No wonder it sucks so hard.)
Some time in the past few years (I don’t know, I don’t bother with their clunky Web site much), they got hip with the Twitter program. I noticed this yesterday when checking election results.
Take a closer look at that Twitter feed:
Heh heh heh. Ohhh…. You fracture me, Oregonian.